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Medical Affairs professional development solution
Medical Affairs professional have to be highly competent not only in a given therapeutic area (TA), but also in healthcare systems, HEOR, regulations, clinical research, legal affairs as well as business acumen. Medical affairs outside of the United States has considerable heterogeneity which may lead to lack of consistency in scientific communications and an overall reduction in the quality of KOL interactions. Additionally, increasingly tight budgets don’t help – it becomes clear why Medical Affairs groups are under increasing performance pressure
The pharmaceutical industry is relying more on scientific and clinical professionals to educate physicians. Furthermore, in its report, “Pharma Medical Affairs 2020 and Beyond,” McKinsey & Company note that the move toward patient-centricity and the need to address extended stakeholder value will drive an expansion of the Medical Affairs role. This means that effective