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Medical Affairs professional development solution
Medical
Affairs professional have to be highly competent not only in a given
therapeutic area (TA), but also in healthcare systems, HEOR,
regulations, clinical research, legal affairs as well as business
acumen. Medical affairs outside of the United States has considerable
heterogeneity which may lead to lack of consistency in scientific
communications and an overall reduction in the quality of KOL
interactions. Additionally, increasingly tight budgets don’t help – it
becomes clear why Medical Affairs groups are under increasing
performance pressureThe pharmaceutical industry is relying more on scientific and clinical professionals to educate physicians. Furthermore, in its report, “Pharma Medical Affairs 2020 and Beyond,” McKinsey & Company note that the move toward patient-centricity and the need to address extended stakeholder value will drive an expansion of the Medical Affairs role. This means that effective
